In a conference call with analysts, [incoming CEO Carol Bartz] acknowledged that Yahoo faced significant challenges but said she believed that the company’s strong brand and market position gave it a “huge opportunity.”
Ms. Bartz also delivered some of the colorful rhetoric she has become known for. “I think Yahoo has unfortunately been battered in the last year and that has caused it to look internally and be protective,” Ms. Bartz said. “That’s nonsense for such a great company and such a great franchise.” She said that after reviewing the business, she planned to turn Yahoo’s focus outward. She also said that Yahoo had some great assets that “frankly, could use a little management.”
As a former Yahoo manager whose job description was to employ the use of colorful rhetoric to encourage the company to face outward, I can say with confidence that this is right on the money. (A lot of current and former colleagues I’ve talked to agree that Yahoo’s culture — which emphasized getting along rather than winning — has been one of its biggest problems, and this cultural problem is rooted more deeply and goes back further than anything related to its relationship with Microsoft.)
I’m really looking forward to seeing what Carol Bartz can do here.