Sci Fi Channel changing name, logo

Link: Sci Fi Channel changing name, logo

After 16 years, Sci Fi Channel is changing its name … unless you say it aloud. NBC Universal-owned cable network will become SyFy starting in June. The phonics-friendly moniker is part of a network-wide rebranding campaign that has been in the works for more than a year. It’s an evolution that also includes a new logo and tagline — “Imagine Greater” — and will be announced Monday at the network’s “upfront” presentation to advertisers for the new programing season.

I’m having a hard time figuring out whether this is a genius move or an MBAtard move.