Link: Sci Fi Channel changing name, logo
After 16 years, Sci Fi Channel is changing its name … unless you say it aloud. NBC Universal-owned cable network will become SyFy starting in June. The phonics-friendly moniker is part of a network-wide rebranding campaign that has been in the works for more than a year. It’s an evolution that also includes a new logo and tagline — “Imagine Greater” — and will be announced Monday at the network’s “upfront” presentation to advertisers for the new programing season.
I’m having a hard time figuring out whether this is a genius move or an MBAtard move.
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I’m putting my money on ‘tard. Utter idiocy to mess with a known and successful brand. Rarely works. Hope they prove me wrong.
Nooo… That’s so ridiculous! “Phonics-friendly?” WTF? Is spelling really that hard?
Excuse me while I go bang my ahead against a wall.
Maybe they were worried that some folks might be pronouncing it “skiffy”.
I really hope people start pronouncing it like “syphilis.” But then again, maybe it’s part of their viral strategy.
That’s the worst name for a television channel since G4TV.
MTAtard… nice, haven’t heard that one before.
That’s cause I just coined it! I’m capturing the zeitgeist here, people!
Jeffrey: You’ve been tweeted :) http://twitter.com/bradneuberg/status/1337613177
Favorite blog comment so far:
“It sounds like Welsh orgy lube.”
Oh, man, that sounds really good right about now. I’m a big fan of the Welsh.