Dear Microsoft: Here’s How To Communicate with Developers

0) State what your technology is and what problem it’s trying to solve on the product’s web page. Use plain, practical language. Hint: “professional-quality business applications” does not mean anything.

1) Don’t use a video. Use words first, then use a video to convey, you know, visual concepts, if necessary.

2) If you use video, the video has to actually work. See: