The fine folks formerly known as Overture (now known as Yahoo! Search Marketing Services) rebranded their business and redid their Web site this week. I just noticed they didn’t do a redirect from their old Web services home page to their new one, so if you happen to be looking for it, here it is.
If you’re not familiar with it, Y!SMS is a way for you to promote your online business. The idea is, if you have a Web site you want to promote, you can bid on keywords that are relevant to your site. Your message and a link to your site appear along with the search results when a user does a search on that keyword (on Yahoo! itself or one of the other sites in our network). It’s a cool way to reach out to people because you’re only targeting people who have expressed an interest in things that are related to your business. It can also be economical because you’re only paying when people click through from your message to your site.
The search marketing APIs enable developers to write applications to help manage online ad campaigns, budget and manage payments for keywords you’re buying, do reporting on your campaigns, and so forth. If you’re a company that purchases a buttload of keywords, having software to manage your keyword purchasing is crucial, but it’s useful even if you don’t have a giant marketing budget — some keywords go for just a few pennies per click, others cost a few bucks, it just depends on how popular the keyword is.
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