Do They Still Want Their MTV?
Link: Do They Still Want Their MTV? - New York Times.
MTV prospered for decades because it looked like what a network might look like if a 16-year-old were doing the programming. But now the music channel is trying to make its way in a multidevice, multiplatform, multichannel world, most of which is being programmed by a 16-year-old. The velocity of change has left MTV occasionally looking as if were being programmed by an 83-year-old — namely Sumner M. Redstone, the chairman of Viacom, which owns MTV. The network, itself a stately 25 years old, has suffered a decline in ratings and cultural cachet.
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