Jeffrey McManus

Link: An Ad Upstart Forces Google to Open Up a Little

"Because traditional networks are blind, I’ve always assumed that many of the places where your ads come up are on B- and C-level sites," Mr. Klein said. "With Quigo, you know it’s on ESPN.com, not Joe Schmo’s sports blog. It’s a premium site, and you’re willing to spend more money."

Maybe I’m missing something here, but this seems a little thick-headed. Internet marketing is about clicks, not how good your ad looks on an "A-list" site. (Unless your goal is to impress people with the size of your ad spend as opposed to driving quantifiable results for your business.) So if Joe Schmoe drives more clicks to your site than ESPN, doesn’t that make Joe’s blog an A-list property by definition?

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