If you’ve used Google more than once, you’ve probably noticed that eBay purchases a lot of Google keywords. You can see this when you do a Google search on an eBay category (say, toys) and see the eBay-sponsored link almost invariably come up alongside your search results.
You may wonder why eBay listings don’t often come up for "natural" (non-sponsored) searches. It’s because eBay.com historically wasn’t optimized to facilitate crawling by search engines (and, in fact, this was explicitly prohibited in the past). This is starting to change — today the site announced that eBay Stores listings will start to appear in search engine results.
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