Jeffrey McManus

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How to Fix Yahoo!: Building a Yahoo! Platform

July 30th, 2007 · No Comments · Yahoo

Link: How to Fix Yahoo!: Building a Yahoo! Platform.

"Certainly the Yahoo! platform won’t fix Yahoo! by itself, but I think it should be a major part of their plans going forward. Turning My Yahoo! into an open platform for rich internet applications does two things: 1. it can unify Yahoo!’s services under one umbrella — something they have long struggled to do, and 2. it adds utility for users and gives them less reason to leave Yahoo!, and the longer people stay on the page, the more likely they are to start using Yahoo! for search."

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