NBC to Sell New TV Shows on Amazon Unbox
Link: NBC to Sell New TV Shows on Amazon Unbox
"On Friday, Apple said it will not sell any of NBC’s programs for this fall season on iTunes. NBC and Apple have a contract that expires at the end of the year; Apple said NBC wanted to raise the prices for its content, a claim NBC has denied.
NBC Universal…has said it wants to package programming in different ways at different prices, something Amazon is willing to consider, according to Jean-Briac Perrette, president of NBC Universal’s digital distribution division."
So let me get this straight: NBC is saying that they don’t want to raise prices, they just want to change prices. Check. You’ll pardon me if I don’t hold my breath waiting for the price to go down.
Good for Amazon for throwing an elbow in iTunes’ direction, but is anyone besides me thinking that floating the price of downloadable media is going to cause the price of that media gravitate downward instead of upward? I suppose this wouldn’t be the first time that old media has shot itself in the foot in the face of technological disruption.
