How to Brainstorm
I like brainstorming. I have this tendency to be really critical in brainstorming sessions a lot of the time, but ultimately I think that the best brainstorming sessions happen when participants try to come up with both the best idea and the worst idea. I think I may have accomplished this when we recently tried to cook up a catchy new name for the eBay Developers Conference (which will take place in New Orleans in June of 2004). I won’t say what I think the “best” name was until the name of the conference is officially announced, but I will share what I think the “worst” name was: “eBay CODE HOOTENANNY 2004.” Dig it!
What, no “eBaypalooza”? No “Two Guys, a Girl and an eBay Auction”? No “Two Tons o’ eBay”? No “So Much eBay it Hurts”?
No “eBay up to Yer eyeBalls”?