I’m awed by the way that news organizations are covering the fires in Southern California this week. This kind of thing is near to my heart since I began my short career as a news reporter covering the Santa Barbara Painted Cave fire in 1990, and then spent a few years after that chasing big fires (among other things) in Ventura County.
As is often the case with fast-moving big stories, we’re seeing news organizations peel back their normal editorial process in favor of a just-in-time approach to getting the word out. They’re using the new tools of the trade — blogs, certainly, but also some amazing work with customized Google Maps. The L.A. Times even set up a Twitter page for brief updates that you can get on your mobile phone. Amazing. I wish I had access to all these tools when I was reporting the news 17 years ago.
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