Social network site Facebook will press members to declare whether they are male or female, seeking to end the grammatical device that leads the site to refer to individual users as “they” or “themself.”
The Internet phenomenon, which boasts 80 million users worldwide, exploded in popularity over the past year as a convenient way for Web users to communicate and share personal details with selected groups of friends or acquaintances.
But grammatical errors in the automated messages Facebook uses to personalize pronouns when members share information with their friends have proliferated since the site expanded from English-only into 15 new languages in recent months.
Horse hockey. This has nothing to do with grammar and everything to do with contextual advertising.