I loves me my New York Times but two things that they consistently screw up are news of the West and technology reporting. They blow it on timeliness, they blow it on accuracy, and (particularly for news about the West) they often use a condescending style which is maddening.
David Pogue is not the best technology reporter/reviewer in the world. His review of the IPod nano in today’s edition is embarassingly cloying and extremely poorly edited. In it, he says:
Some music players contain a tiny hard drive, offering huge
capacity. Others store music on memory chips, which permit a much more
compact design. (This type is known as a flash-memory player, or flash
for short.)
What’s so clever about the iPod Nano ($249) is that it merges these two approaches.
Well, no it doesn’t, it’s just a flash player. What Mr. Pogue may have meant to say was that the nano offers the best of both worlds, but this quote implies that the device is somehow both a flash player and a hard drive device, which makes absolutely no sense. I realize he’s trying to hit a non-technical audience, but there are accurate ways to describe the product that don’t bombard the reader with technical details.
He also credits Apple with the "gutsy" move of discontinuing the IPod mini. This is gutsy like falling off a bicycle is gutsy; the mini was their mid-range player and now it’s being replaced with another mid-range player. Yes, it’s gutsy of them to disrupt their own market by coming out with a new product that displaces one of their old products, but that’s how you stay on top (it’s the same thing that Sony did when they released the audiocassette Walkman in the 1980s; everybody said it would cannibalize sales of their high-end audio equipment, but it actually led to two decades of dominance in consumer audio). But the gutsy part didn’t involve taking the old product off the market. So, memo to Mr. Pogue: if you’re going to pontificate like this, read the Innovator’s Dilemma and check back when you’ve found a new copy editor.